Key­word selec­tion is the key to unlock your suc­cess­ful arti­cle mar­ket­ing. The suc­cess of your arti­cle mar­ket­ing will largely depend on the right key word selec­tion as well as the way you use the key word in your arti­cle. For suc­cess­ful arti­cle mar­ket­ing, you should keep the fol­low­ing things in mind.

Key­word, keyword

You should frame your arti­cle with a key­word in mind. All, who search for some­thing online using search engines, use some key­words or phrases to find things on the inter­net. So, you should approach by tar­get­ing the par­tic­u­lar key words. If you are able to get the right key word, you can make a lot of money mar­ket­ing online. On the other hand your efforts may not yield that much results, if you get it wrong.

How to find the right keyword

These are var­i­ous ways of select­ing the right key words.

You should obvi­ously select the trendy key words. No key words (except a few) are pop­u­lar for long time. But how to find the trendy key words. Ok, it is sim­ple. You can search the mag­a­zines lying I your floor for a trendy key word idea. You can visit the chat rooms. It will also help you find the right key word.

The key words search tools will also help you a lot. There are many good key­word research tools avail­able on the inter­net. Some of these tools are free and some non-free. The two most pop­u­lar free tools for the key words research are ‘Good Key­words’ and ‘Google Key­word Tool’. With Good Key­words you type in your pri­mary key­word, and it will show you what the com­pe­ti­tion is for the key­word you are work­ing with. The search also will show you related search terms, or long tail key­words. So, with Google, you can find out the right key word for your article.

Long tail Key words

Peo­ple usu­ally don’t use one key­word or phrase to find the infor­ma­tion they are look­ing for. They use a mul­ti­tude of other words to search for the infor­ma­tion they want. For exam­ple, a per­son who is look­ing for help on weight loss will not likely use the word ‘weight losses’. He / she will likely to use “Tips to Lose Weight’, or ‘Top Tips to Suc­cess­ful Weight Loss”. These are known as long tail key­words and it is one of the secrets to arti­cle mar­ket­ing suc­cess. Keep this in mind and it will help you tar­get the cor­rect keywords.Selecting the long tail key­words for your arti­cles will usu­ally pose less com­pe­ti­tion and you can stand a bet­ter chance of get­ting top search engine rank­ings for these keywords.

Make it SEO friendly

In order to make your arti­cle SEO friendly you should use the key­word in the right man­ner. You should have the key­words you are tar­get­ing in your arti­cle title. This is a must for good search engine rankings.

Key­word den­sity is another impor­tant fac­tor to make your arti­cle SEO friendly. Apart from the title, the key­words should also be present in the main arti­cle text. Usu­ally a key­word den­sity of 1% to 3% is prefer­able. If you use the key­word in your arti­cle more than 3 – 5%, then the search engines may see it as key­word spam­ming and may exclude your arti­cle from their rankings.

Good, SEO friendly arti­cles are a must for suc­cess­ful arti­cle mar­ket­ing. But for good arti­cles, you need the good key­words. Keep the above things in mind when select­ing a key­word for your article.