If done prop­erly, arti­cle mar­ket­ing is one of the pow­er­ful ways to drive hoards of tar­geted traf­fic to your site. But in order to be suc­cess­ful in arti­cle mar­ket­ing, you need to know a few sim­ple “secrets” to avoid the dupli­cate con­tent fil­ters. Think which method you fol­low now. You write one arti­cle on a par­tic­u­lar key­word and sub­mit the arti­cles to the 100s arti­cle direc­to­ries. But dur­ing the recent times Google has tight­ened its algo­rithm to fil­ter dupli­cate con­tent more aggres­sively. So, mere sub­mit­ting one arti­cle to mul­ti­ple direc­to­ries will not work as well as it was.

Pre­vi­ously the arti­cles mar­keters used to be able to write one arti­cle and sub­mit them to hun­dreds of arti­cle direc­to­ries and imme­di­ately get many inbound links back to their site. But the strat­egy is fad­ing right now mostly because of Google’s filtering.

If you are wor­ried about dupli­cate con­tent fil­ter­ing in Google, it will be wise to post your arti­cles on your site first. Though it is not a guar­an­tee that the orig­i­nal site will get the high­est rank­ing, still you can do it so Google can find the first occur­rence of the arti­cle copy from your site. After­wards, you can post the same arti­cle on a few high-traffic directories.

You can also try the fol­low­ing strate­gies to avoid the penalty for the dupli­cate content.

The first and labo­ri­ous method is to write an arti­cle and try to change it man­u­ally. Once you have writ­ten an arti­cle, rewrite parts of the arti­cles if you really like to avoid dupli­cate con­tent issue. Each arti­cle will have the same num­ber of para­graphs, and each para­graph will cover the same topic – just using dif­fer­ent words in each arti­cle. As I have men­tioned ear­lier, it is a labo­ri­ous method. But you can have your arti­cles writ­ten by others.

But there is another effec­tive solu­tion. You can take the help of the arti­cle sub­mis­sion tools. What most of arti­cle sub­mis­sion tools attempt to accom­plish is to sub­mit a unique ver­sion of your arti­cle to dif­fer­ent arti­cle direc­to­ries and ezine pub­lish­ers. It brings a huge ben­e­fit for the arti­cles mar­keters and saves a lot of time and effort. With the help of the arti­cles sub­mis­sion soft­ware each web­site that your arti­cle is sub­mit­ted to gets a unique ver­sion of your orig­i­nal arti­cle – so no dupli­cates any­where to be seen.

Thus, if you really want the high traf­fic from your sub­mit­ted arti­cles, you should work hard to avoid the Google penalty for the dupli­cate content.