Link pop­u­lar­ity is one of the fore­most ways to increase search engine rank­ing of a web­site or blog. Search engines like to apply the link pop­u­lar­ity to assess the sig­nif­i­cance and value of a web­site. When you want to link your web pages to a web­site or indi­vid­ual web page, link pop­u­lar­ity pro­vides the sup­port for you. As most of the search engines sup­port a link pop­u­lar­ity data­base, they allow you to view your sites inbound links list with the help of spe­cial lan­guage oper­a­tors. When you type the “link:” oper­a­tor with your cho­sen URL, link pop­u­lar­ity inves­ti­gates all the major search engines (Google, Yahoo, and MSN) return­ing the total link count for each URL.

So in a sim­ple word your link pop­u­lar­ity is the total num­ber of exter­nal sites that link to yours and look­ing at the type of exter­nal link, it assigns higher scores to high qual­ity links. The more you have link pop­u­lar­ity, the more rel­a­tive and pop­u­lar your web­site will become for the search engines.

When you com­pare a site with more inbound links and with fewer links, you will notice that the first one encom­passes higher posi­tion than the lat­ter one. This hap­pens because when search engines count a site’s posi­tion, link Pop­u­lar­ity acts as a deter­min­ing fact.
Com­bin­ing link pop­u­lar­ity with link impor­tance Some of the more com­plex search engine algo­rithms use it to assign a weighted link pop­u­lar­ity score. The weighted score looks not only the num­ber of sites linked but also the rel­a­tive impor­tance of those sites. There­fore, when a site like BBC links to your site, it can count a lot more than 20 links from your friends’ per­sonal Web pages.
With link pop­u­lar­ity, you can fil­ter out the spam­mers who set up dozens of free sites which helps you avoid such link those have bogus sites that link to the main Web site.

For suc­cess­ful e-business, devel­op­ing and main­tain­ing high-quality links of your web­site is a must because this will help pro­mote your web sit rank­ing. In other words, it is a bait to draw highly tar­geted vis­i­tors to your site. So link pop­u­lar­ity ensures more cus­tomers and sales trans­ac­tions which results in an effec­tive busi­ness con­tacts. So get­ting a higher rank­ing on the major search engines is the other name of pro­mot­ing your business.

Finally, to run the link pop­u­lar­ity cam­paign you can con­sult with the pro­fes­sional experts who know the best meth­ods to increase your link pop­u­lar­ity. You can also go through web host­ing com­pa­nies that offer ser­vices for link pop­u­lar­ity. But what­ever you decide, be sure about the rel­e­vancy of you require­ments with your websites.