Best Article Marketing Strategies

Jul 18th, 2009 | By SEOguy | Category: Article Marketing

You may have already come across dozens of arti­cles on arti­cle mar­ket­ing. Now are you tired of read­ing about arti­cle mar­ket­ing? Or are you tired, because after read­ing these so called best arti­cle mar­ket­ing strate­gies you are still hov­er­ing to find an opening?

Now you want to quit the page? Wait. Just think how it would be if you found all the strate­gies you want in one place, packed in a sin­gle box?

Ok, then read the arti­cle and end your beginning.

What is arti­cle marketing?

To put it sim­ply, the attempt to gen­er­ate highly tar­geted traf­fic to a par­tic­u­lar web­site through arti­cles is called arti­cle mar­ket­ing. Like you there are thou­sands of peo­ple, who heard about the arti­cle mar­ket­ing strate­gies. But all did not become suc­cess­ful. Like many of them, you may also become frus­trated if you don’t advance in the right way.

I want to help you get started with your online arti­cle efforts. A prof­itable strat­egy has many com­po­nents that all work together seam­lessly to give you a resource called “cred­i­bil­ity. If your arti­cle mar­ket­ing strat­egy pro­vides for solution-oriented con­tent, your over­all mar­ket­ing efforts will turn into a strat­egy for success.

Key word selec­tion: your ‘key’ to unlock arti­cle marketing

In order for me to find good key­words I first per­form research online. I like using Google to find out how much com­pe­ti­tion I will have for my keyword.

After I decide on a spe­cific key­word I then begin writ­ing. I make sure the key­word is in the title of my arti­cle and through­out the body. Doing this will make it eas­ier for the search engines to pick up my arti­cle. SEO results in free traf­fic from the search engines.

Con­tent is king

A good arti­cle that includes problem-solving arti­cle con­tent is highly likely to become sought-after con­tent and build up your web­site traf­fic. To suc­cess­fully imple­ment an arti­cle mar­ket­ing strat­egy using problem-solving con­tent, it is first nec­es­sary to nar­rowly def­i­nite your tar­get audi­ence. In the same sense, your goal should be tar­geted towards sub­mit­ting arti­cles to web­sites that will have read­ers most likely to fol­low through with your pre­ferred action.

As long as there are prob­lems in the world you always have top­ics for writ­ing good arti­cles. Devel­op­ing an effec­tive cam­paign that posi­tions your arti­cles to win recog­ni­tion by the search engines and new web­site vis­i­tors means opti­miz­ing every oppor­tu­nity to make your­self vis­i­ble. Know­ing where to sub­mit the opti­mized arti­cles you write for your arti­cle mar­ket­ing strat­egy is just as impor­tant as know­ing when to sub­mit your arti­cles and how to sub­mit your articles.

Each arti­cle sub­mis­sion in your mar­ket­ing cam­paign will posi­tion your web­site for search engine recog­ni­tion, cre­ate the poten­tial to gen­er­ate new cus­tomer leads, and fur­ther enhance the brand­ing strat­egy of your web­site. Your arti­cle mar­ket­ing strat­egy should include hav­ing a press release sub­mit­ted at the launch of your web­site and with every new promotion.

As a mar­keter or online busi­nessper­son, you have prob­a­bly researched over and over again what works, or what strate­gies have been proven great. That is part of being in busi­ness on the inter­net. Research and test­ing is a part of the gig. How­ever, you may not have heard of some of these great arti­cle mar­ket­ing strate­gies that have been proven to work time and time again. Here are some of the best strate­gies you will ever uti­lize to make your busi­ness greater.

Suc­cess Comes In Numbers

The truth is that sim­ply sub­mit­ting one or two arti­cles is not going to get you very far. Arti­cle mar­ket­ing should be thought of more like a cam­paign. You have to get some good num­bers up to start see­ing activ­ity com­ing from those arti­cles, and most peo­ple have expe­ri­enced a jump in activ­ity at around 30 arti­cles out. There is a sim­ple for­mula to this: the more arti­cles you use in your cam­paign, the bet­ter your busi­ness from those arti­cles will be. In fact, many peo­ple make arti­cle mar­ket­ing their pri­mary source of adver­tise­ment. Using this strat­egy will help you gain traf­fic, cred­i­bil­ity, and profits.

Be Sub­tle

When you’re sub­mit­ting your arti­cles to arti­cle mar­ket­ing data­bases, you do not want to sub­mit flat-out sales-type arti­cles or ones that are full of hype. First of all, most sites will not accept them and sec­ondly, con­sumers who are gen­uinely inter­ested will prob­a­bly click off of them. When peo­ple know that you are flat out try­ing to sell them some­thing, they will not appre­ci­ate it! You will have much bet­ter results if you pro­vide lots of infor­ma­tion in your arti­cle and keep the men­tion of your prod­uct or ser­vice to a min­i­mum. One to two sen­tences should be plenty.

Another thing that a lot of peo­ple do is com­pare sev­eral prod­ucts or ser­vices with their own, so that con­sumers can see the many ben­e­fits of their prod­ucts ver­sus the other prod­ucts. The link back to your site that goes in the byline of your arti­cle should be plenty to get the con­sumer to check out your prod­uct, espe­cially if they see that your prod­uct has tons of great benefits.

Use Key­words Properly

Using these tips and ideas is a great way to make your arti­cles a great suc­cess for your arti­cle mar­ket­ing cam­paign. This means bet­ter suc­cess and more profit! You just can’t beat that!

SEO friendly article

SEO — Search Engine Opti­miza­tion — I write key­word focused arti­cles that are writ­ten around spe­cific key­words. For exam­ple the main key­word I’m using in this arti­cle is “Arti­cle Marketing”.

You would be sur­prised to know how many peo­ple don’t have a firm grasp on SEO. They place key­words within the arti­cle as many times as they can within the text they have. That is another no-no. A good num­ber of key­words is about 1 time per 100 words. This makes the arti­cle SEO friendly as well as eas­ier to read for the con­sumers. When the same word is repeated over and over, it can really be con­fus­ing and choppy for the writ­ers to read. Using the proper num­ber of key­words will help the arti­cle read bet­ter and place bet­ter in search engine rankings.

  • Ezine Arti­cles — I love post­ing my arti­cles to the EzineArticles.com direc­tory. I cur­rently have 58 live arti­cles that gen­er­ate pas­sive traf­fic. I also like post­ing my arti­cles to Goarticles.com, Articlebase.com, and Arti­cle Pile.
  • Social Net­work­ing — I love shar­ing some of my arti­cles to my friends on myspace. I have over 7500 friends spread out over five pro­files. I sent out bul­letins every­day to all my friends. My arti­cles have been a great way to net­work with others.

I also love post­ing my arti­cles on Mag­netic Sponsoring.com

  • Autore­spon­ders — I love tak­ing a spe­cific arti­cle and putting it in my fol­low email mes­sages. It goes out to all my sub­scribers and helps me build the rela­tion­ship with my list by adding valu­able content.
  • Press releases — I like writ­ing arti­cles that pro­mote a cer­tain prod­uct or sys­tem and post a press release to free-press-release.com

All of these strate­gies work­ing together has been gen­er­at­ing on aver­age 5 – 10 prospects a day that are very moti­vated to take action.

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