Best Article Marketing Strategies
Jul 18th, 2009 | By SEOguy | Category: Article MarketingYou may have already come across dozens of articles on article marketing. Now are you tired of reading about article marketing? Or are you tired, because after reading these so called best article marketing strategies you are still hovering to find an opening?
Now you want to quit the page? Wait. Just think how it would be if you found all the strategies you want in one place, packed in a single box?
Ok, then read the article and end your beginning.
What is article marketing?
To put it simply, the attempt to generate highly targeted traffic to a particular website through articles is called article marketing. Like you there are thousands of people, who heard about the article marketing strategies. But all did not become successful. Like many of them, you may also become frustrated if you don’t advance in the right way.
I want to help you get started with your online article efforts. A profitable strategy has many components that all work together seamlessly to give you a resource called “credibility. If your article marketing strategy provides for solution-oriented content, your overall marketing efforts will turn into a strategy for success.
Key word selection: your ‘key’ to unlock article marketing
In order for me to find good keywords I first perform research online. I like using Google to find out how much competition I will have for my keyword.
After I decide on a specific keyword I then begin writing. I make sure the keyword is in the title of my article and throughout the body. Doing this will make it easier for the search engines to pick up my article. SEO results in free traffic from the search engines.
Content is king
A good article that includes problem-solving article content is highly likely to become sought-after content and build up your website traffic. To successfully implement an article marketing strategy using problem-solving content, it is first necessary to narrowly definite your target audience. In the same sense, your goal should be targeted towards submitting articles to websites that will have readers most likely to follow through with your preferred action.
As long as there are problems in the world you always have topics for writing good articles. Developing an effective campaign that positions your articles to win recognition by the search engines and new website visitors means optimizing every opportunity to make yourself visible. Knowing where to submit the optimized articles you write for your article marketing strategy is just as important as knowing when to submit your articles and how to submit your articles.
Each article submission in your marketing campaign will position your website for search engine recognition, create the potential to generate new customer leads, and further enhance the branding strategy of your website. Your article marketing strategy should include having a press release submitted at the launch of your website and with every new promotion.
As a marketer or online businessperson, you have probably researched over and over again what works, or what strategies have been proven great. That is part of being in business on the internet. Research and testing is a part of the gig. However, you may not have heard of some of these great article marketing strategies that have been proven to work time and time again. Here are some of the best strategies you will ever utilize to make your business greater.
Success Comes In Numbers
The truth is that simply submitting one or two articles is not going to get you very far. Article marketing should be thought of more like a campaign. You have to get some good numbers up to start seeing activity coming from those articles, and most people have experienced a jump in activity at around 30 articles out. There is a simple formula to this: the more articles you use in your campaign, the better your business from those articles will be. In fact, many people make article marketing their primary source of advertisement. Using this strategy will help you gain traffic, credibility, and profits.
Be Subtle
When you’re submitting your articles to article marketing databases, you do not want to submit flat-out sales-type articles or ones that are full of hype. First of all, most sites will not accept them and secondly, consumers who are genuinely interested will probably click off of them. When people know that you are flat out trying to sell them something, they will not appreciate it! You will have much better results if you provide lots of information in your article and keep the mention of your product or service to a minimum. One to two sentences should be plenty.
Another thing that a lot of people do is compare several products or services with their own, so that consumers can see the many benefits of their products versus the other products. The link back to your site that goes in the byline of your article should be plenty to get the consumer to check out your product, especially if they see that your product has tons of great benefits.
Use Keywords Properly
Using these tips and ideas is a great way to make your articles a great success for your article marketing campaign. This means better success and more profit! You just can’t beat that!
SEO friendly article
SEO — Search Engine Optimization — I write keyword focused articles that are written around specific keywords. For example the main keyword I’m using in this article is “Article Marketing”.
You would be surprised to know how many people don’t have a firm grasp on SEO. They place keywords within the article as many times as they can within the text they have. That is another no-no. A good number of keywords is about 1 time per 100 words. This makes the article SEO friendly as well as easier to read for the consumers. When the same word is repeated over and over, it can really be confusing and choppy for the writers to read. Using the proper number of keywords will help the article read better and place better in search engine rankings.
- Ezine Articles — I love posting my articles to the EzineArticles.com directory. I currently have 58 live articles that generate passive traffic. I also like posting my articles to Goarticles.com, Articlebase.com, and Article Pile.
- Social Networking — I love sharing some of my articles to my friends on myspace. I have over 7500 friends spread out over five profiles. I sent out bulletins everyday to all my friends. My articles have been a great way to network with others.
I also love posting my articles on Magnetic Sponsoring.com
- Autoresponders — I love taking a specific article and putting it in my follow email messages. It goes out to all my subscribers and helps me build the relationship with my list by adding valuable content.
- Press releases — I like writing articles that promote a certain product or system and post a press release to free-press-release.com
All of these strategies working together has been generating on average 5 – 10 prospects a day that are very motivated to take action.